The Westchester, Simon’s premier shopping destination in White Plains featuring the finest collection of stores north of Fifth Avenue, is pleased to announce that it has entered into a new strategic alliance with The Luxury Marketing Council of Connecticut - Hudson Valley, a networking organization for CEOs, senior sales and marketing professionals.
As part of this collaboration, The Westchester and The Luxury Marketing Council of Connecticut-Hudson Valley will work together to develop distinctive events and experiences for the local luxury market community and consumers.
“We are thrilled to align The Westchester with The Luxury Marketing Council, an organization that brings unique relationships, energy and thought leadership to the rapidly evolving luxury market,” commented Paula Kelliher, area director of mall marketing for The Westchester and The Galleria at White Plains. “We look forward to leveraging this relationship to develop engaging and dynamic new initiatives for our world-class retailers and consumers.”
Among the first activities as part of this strategic alliance, The Westchester’s Salvatore Ferragamo store will be hosting, “The Law of Luxury: Protecting Your Brand While Driving Sales”, presented by Kyle-Beth Hilfer, Of Counsel to Colleen IP, on Wednesday, February 26, 2014. Among other issues, Ms. Hilfer will be commenting on strategies for protecting brands across different communications platforms and customer data.
Founded in 1994, The Luxury Marketing Council is a by-invitation-only, business-building, networking organization for CEOs and senior sales and marketing professionals. With chapters in 43 cities worldwide, more than 1,000 luxury brands, and 5,000 CEOs and CMOs as members, The Luxury Marketing Council is consistently recognized as the global thought leader in the rapidly growing luxury markets.
The Connecticut-Hudson Valley Chapter was founded in Spring 2013 by Kathryn Minckler, Principal of KM and Company, a marketing vision lab, and Geoffrey Morris, CEO of Morris Media which owns six luxury lifestyle magazines. Inspiring member brands to work creatively together, The Chapter serves one of the most influential luxury markets in the United States and conducts a series of exclusive dynamic programs and events where marketing alliances, collaborations and jointly sponsored marketing programs are incubated and facilitated. Members network with peers in a setting that encourages learning, collaboration and the sharing of information and experiences. In addition, the Chapter is developing a number of online offerings to compliment and extend its mission on an ongoing basis.
The Westchester is an upscale fashion center anchored by Nordstrom and Neiman Marcus located at Westchester Avenue and Bloomingdale Road in White Plains, New York. A must-see shopping destination, The Westchester offers over 150 specialty stores, exceptional dining and unparalleled customer service with amenities including valet parking, free strollers and wheelchairs at Simon Guest Services and American Express® Simon Giftcards, available in any denomination from $20 to $500 and good everywhere American Express® is accepted. For more information about The Westchester, visit www.shopthewestchester.com for the latest events and retailer updates. Visit the mall on Facebook – www.facebook.com/TheWestchester and follow on Twitter: @TheWestchester.