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Local Babies Gear Up for Diaper Derby at The Westchester

Westchester’s cutest babies on the move are invited to show off their newly discovered crawling skills and participate in The Westchester’s first Diaper Derby competition on Saturday, April 26, 2014.

This free event will take place from 12 a.m. to 2 p.m. in Center Court.   Crawlers under the age of 12 months who are NOT walking yet are eligible to compete in one of six heats, with the fastest crawlers making it into the semi-finals and grand finale.  Trophies will be awarded to first-place, second-place and third-place participants, while all babies will receive a special ribbon commemorating their participation.

Retailers at The Westchester such as Ivivva, Pottery Barn Kids, Sperry Topsider, American Apparel, LEGO, Baby Cottons and more will have feature its lines of child-focused products during the event. Also, interactive demonstrations will be provided by representatives from Budding Buddhas (children’s yoga), Mom, Baby, Stroll (mom and child fitness class), bittylab(innovative, functional and advanced baby products), Baby Bootie Bootcamp (holistic exercise for new moms), Macaroni Kid – Bronxville-Eastchester-New Rochelle and A Party with a Plan, who will conduct complimentary facepainting services.

During the event, parents will have an opportunity to enter-to-win an eight-week spot for their child at Kidville summer camp in Scarsdale (Monday through Friday, valued at $1,200).

Participants will be treated to DJ entertainment, prize giveaways, and more. In addition, the first 100 people who register will receive a swag bag filled with goodies.  

“We are excited to bring this light-hearted competition to The Westchester,” commented Paula Kelliher, area director of mall marketing for The Westchester. “The center is a destination for families so we’re pleased to offer an opportunity for parents to collectively celebrate their child’s crawling milestone in a dynamic and fun environment.”

Space is limited and advance registration is required for participation in Diaper Derby. Sign-up sheet is available at Simon Guest Services at The Westchester. Families must sign-up no later than April 23. For event information, go to Facebook.com/TheWestchester and click on Events.

The Westchester is an upscale fashion center anchored by Nordstrom and Neiman Marcus located at Westchester Avenue and Bloomingdale Road in White Plains, New York. A must-see shopping destination, The Westchester offers over 150 specialty stores, exceptional dining and unparalleled customer service with amenities including valet parking, free strollers and wheelchairs at Simon Guest Services and American Express® Simon Giftcards, available in any denomination from $20 to $500 and good everywhere American Express® is accepted. For more information about The Westchester, visit www.shopthewestchester.com for the latest events and retailer updates.  Visit the mall on Facebook – www.facebook.com/TheWestchester and follow on Twitter: @TheWestchester

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