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SNL's Fred Armisen Dares New Yorkers to React in New "Payphone" Video

Heineken® Interrupts Routines This Summer

Comedian Fred Armisen Joins Heineken in Latest Social Experiment to Challenge People Nationwide to Get Lost in their City

This summer Heineken is inviting people across America to look up at the world around them, veer off the beaten path and embrace the unknown in their cities with Routine Interruptions.  Born out of the insight that city dwellers fall into routines in their cities and fail to seek out new experiences, Heineken plans to challenge people to get them outside of their daily routines and unlock the secrets of their cities.  Now live on RoutineInterruptions.com, "The Payphone," featuring Portlandia star, SNL legend and 2014 EMMY nominee Fred Armisen, is the latest in Heineken's series of social experiments that challenge real people to make a choice to get outside their comfort zone and shows what can happen if you let Heineken open your city.

Extending the challenge nationwide, Heineken is inviting people of legal drinking age to enter their phone number on www.RoutineInterruptions.com for the chance to be part of the campaign this summer. 

Thousands will receive a mysterious call from Heineken and, if they say yes to the unknown, will be invited to partake in a reward that will unlock a unique experience in their city. In partnership with Flavorpill Media, those who are selected will have the chance to change their routine and attend unique cultural activities that inspire them to try something new. Examples of these experiences include secret concerts in living rooms with Sofar Sounds and one-of-a-kind dinners with underground social dining-club, Dinner Lab.

Find out what's happening in Bronxville-Eastchesterwith free, real-time updates from Patch.

Watch the "Payphone" video here: http://youtu.be/DwaAFSiBedU

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